Skate Where the Puck is Headed

Turn your data into profits

Big data and predictive analytics are key topics for organizations seeking to capitalize on the ever-increasing amounts of data they hold about their customers.

Learn how to elevate your analytical maturity and start making real money with big data in the latest book from Corios President Robin Way—a business playbook for scoring big with predictive analytics.

Maximize the value of customer relationships

You’ve heard it time and again (perhaps even from your own analytics team)—customer data is a treasure trove of potential insights, and can be the catalyst for profound business growth. But how to connect the dots between data and insights, insights and decisions?

Skate Where the Puck’s Headed leads an in-depth discussion around:

Analytics Maturity — Learn how to evaluate your current analytics program, and build a roadmap for scaling up.
Organizational Hurdles — Uncover the secret to aligning analytics team activity more closely with business goals, and how to recruit and retain the right analytics talent.
Predictive Modeling Best Practices — Find out how to effectively develop, manage, and deploy predictive model assets for maximum impact.
Customer Response Strategies — Data is only as valuable as the decisions it influences. Discover how to leverage raw transactional data to maximize the value of customer interactions.

Robin Way is both a skilled analytics consultant and a clear, capable writer. If you want practice-based insights on the use of these powerful business tools, you need look no further.

Thomas H. Davenport

Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy
Author of Competing on Analytics, Big Data @ Work, and Only Humans Need Apply

Robin’s work provides quantifiable data and proven techniques to move theoretical constructs into measurable outcomes. The evidence continues to mount: managers can no longer ignore the return on investment from analytics.

Jack Phillips

CEO and Co-Founder | International Institute of Analytics

Robin Way is that rarest of breeds: an accomplished data guru who can translate complex technical concepts into terms that every business person can understand and appreciate.

James Weber

Chief Marketing Officer and Executive Vice President | Comerica Bank

I have known Robin for over a dozen years and consider him one of the most insightful analytics practitioners I have ever met. I always consult with Robin when we are doing something outside our experience set.

Skate

Where the Puck’s Headed

Turn your data into profits

Maximize the value of customer relationships

Thomas H. Davenport

Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy
Author of Competing on Analytics, Big Data @ Work, and Only Humans Need Apply

Jack Phillips

CEO and Co-Founder | International Institute of Analytics

James Weber

Chief Marketing Officer and Executive Vice President | Comerica Bank

Gregory Holzwarth

Senior Vice President, Director Marketing Information Group | SunTrust Bank

Learn to compete on your data

Turn your data into profits

Maximize the value of customer relationships

Thomas H. Davenport

Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy Author of Competing on Analytics, Big Data @ Work, and Only Humans Need Apply

Jack Phillips

CEO and Co-Founder | International Institute of Analytics

James Weber

Chief Marketing Officer and Executive Vice President | Comerica Bank

Gregory Holzwarth

Senior Vice President, Director Marketing Information Group | SunTrust Bank

Learn to compete on your data

Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy
Author of Competing on Analytics, Big Data @ Work, and Only Humans Need Apply